NY Times Yanks Hello, Dolly! Ad as “Too Political”

News   NY Times Yanks Hello, Dolly! Ad as “Too Political”
Producer Scott Rudin tries to have some fun with the Grey Lady.

The New York Times rejected an advertisement placed by the producers of the forthcoming Broadway revival of Hello, Dolly! as being “too political.”

The ad itself (at the bottom of this story) wasn't the problem, so much as its placement. The producers bought space on the bottom of the front page of a special ”For President” section of the New York daily. The proposed ad consisted of a red box with the words ”It Takes a Woman,” which is the title of a song from the show. The ad also included ticket purchase information in much smaller type.

The problem is, the ad appeared just below facing photos of the election’s main contenders, Republican Donald Trump and Democrat Hillary Clinton, the latter of whom would be the first woman elected to the nation’s highest office.

Though the Times itself has endorsed Clinton, it perceived the ad’s juxtaposition with the photos to be a sly commentary on the race, according to a report on Politico, which broke the story.

After the Times rejected the ad, Hello, Dolly! producer Scott Rudin replaced it with an ad from one of his other shows, 2016 Tony-winner The Humans. The Times also moved the headline to the top of the page.

Here is the original front page of the special section on the left, and the revised page on the right:


The images were supplied to Playbill.com by a production spokesperson.

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