One of Jerry Mitchell's assistants teaches the cast of The Producers including Tony nominees Matthew Broderick, Roger Bart and Tony winner Nathan Lane and Gary Beach, the eight steps that make up the upcoming "New York, New York" commercial.
The casts of approximately 30 Broadway shows—from the past, present and future—gathered in Times Square on Sept. 28 to shoot a new television spot. The ad is the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience, which has resolutely avoided Manhattan's theatre world since two hijacked jumbo jets struck the twin towers of the World Trade Center.
