PHOTO RECALL: I Love NY Theatre | Playbill

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News PHOTO RECALL: I Love NY Theatre The casts of approximately 30 Broadway shows — from the past, present and future — gathered in Times Square on Sept. 28 to shoot a new television spot. The ad was the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience following the World Trade Center tragedy.

Broadway stars lend their hands to the cause.
Broadway stars lend their hands to the cause. Photo by Photo by Christine Ehren

The casts of approximately 30 Broadway shows — from the past, present and future — gathered in Times Square on Sept. 28 to shoot a new television spot. The ad was the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience following the World Trade Center tragedy.

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