The producers of quirky show with a heart of gold decided to follow the trend set by President Bush and Senator John Kerry, going all-out by decorating the facade of the Golden Theatre with red, white and blue placards and flooding the city with ads and buttons proclaiming "Vote Your Heart." They even produced a promotional CD with a song of the same name that was given to potential Tony voters. The effort paid off as the production stunned viewers by beating mega-money-maker Wicked at the ceremony.