Playbill Acquires and Launches Playbill Professional

News   Playbill Acquires and Launches Playbill Professional
Playbill has announced the acquisition of the online professional theatre index Boffo Box (, which will serve as the foundation for a new subscription-based service aimed at theatre professionals known as Playbill Professional (

Boffo Box’s wealth of information, including up-to-date and accurate information about thousands of productions, producers, directors, casting agents, press agents, advertising agency executives and others working in the theatre industry around the country, will provide the anchor for Playbill Professional.

"Playbill has spent the last two years building and improving upon our digital properties which started with our online flagship (then known as Playbill Online) over 17 years ago. Playbill Professional is one piece of that puzzle which will help us better serve the professional theatre community," said Philip S. Birsh, President and Publisher of Playbill, Inc.

"My primary goal when creating Boffo Box was to build a tool that would make the lives of those working in the theatre easier," said Brian McMahon, founder of Boffo Box. "With our technology and Playbill’s resources, we now have the most trusted resource for theatre professionals around the world."

Playbill recently unveiled Playbill Vault (, the most comprehensive searchable database of Broadway history on the web. It currently includes information on over 10,000 shows and 120,000 actors, creative teams and crew members who have worked or are currently working on Broadway, with content being added on a daily basis. Playbill’s suite of digital properties currently includes,,, and Playbill Mobile with several new sites poised to launch in 2012.

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