In addition to her current responsibilities, Peters will take charge of new initiatives for the touring division, oversee the launch of upcoming tours and focus on new business development opportunities.

"[Peters'] extensive experience on the road and her keen understanding and knowledge of the touring Broadway industry are perfectly suited to helping us and our clients grow," said managing partner Laura Matalon, in a statement.

Peters joined Allied Live, formerly TMG – The Marketing Group, in the fall of 2000. She began working as a press representative for the tours of Fiddler on the Roof and the Tony Award-winning Contact. She has worked as the national marketing director and press representative for numerous touring Broadway productions including In the Heights, Avenue Q, Dirty Dancing, Rent, The Producers, The Full Monty and Hairspray, among others.

Peters' current roster includes Traces, Mamma Mia!, Billy Elliot the Musical and Blind Date. She is also working with Mamma Mia! on Broadway to support the upcoming 10th anniversary of the show. She currently serves on the Education and Community Engagement Committee for The Broadway League.

Allied Live's current tour clients include Billy Elliot the Musical, Hair (Broadway and tour) Mamma Mia! (Broadway and tour), West Side Story, Stomp, In The Heights, Blue Man Group, Burn the Floor, Traces, Wishful Drinking, Blind Date and Rent Off-Broadway. For more information, visit www.alliedlive.com.